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Amaya’s BetStars continues to grow rapidly

imagesAmaya (Ticker: AYA), parent company to the world’s biggest pokersite Pokerstars, is undergoing exciting times to say the least. Operationally, things are going very well as the recent FY 2015 report has shown. The company successfully utilises its large base of online poker players and is expanding more and more into online casino and sportsbook.

In late December 2015, Amaya announced that its PokerStars brand has officially launched its new BetStars sports betting product. BetStars’ technology is supplied by UK software outfit Amelco, whose other clients include Betfair, William Hill and Mybet.

Analyzing updated website traffic data from, we note that growth is nothing short of impressive. Traffic growth, especially on the important UK-domain, has continued on a strong note in March:


Nordic Investor

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