Order activity has picked up recently at Swedish LED lighting solution specialist Heliospectra and the company announced two orders in recent weeks. Following several years of product development and important reference orders in 2015, 2016 seems to be the year when it is harvesting time for Heliospectra.
We came across a fresh interview with CEO Staffan Hillberg, published on www.ledhorticulture.com.
Q: It’s apparent that the LED grow light sector has seen much growth and sophistication over the last few years. With regards to Heliospectra to publicize the corporate message; do you see an expanded role for the use of social media outlets to spread the word?
SH: We base our messaging on an in-depth understanding of plants and how the plants are affected by light. There is a degree of satisfaction in our role as respected participants in the move towards LED lighting for horticulture. The Heliospectra team members excel at educating the buyers of such wares.
The trend to have more educated, astute buyers is in play. It helps us in our endeavours to be able to coach those moving away from legacy grow lights or who are in need of strategic guidance.
With an interconnected world, social media definitely has an important role to play in our message bringing.
Q: It’s been reported that Heliospectra has added some well-respected and industrious
employees lately like Caroline Nordahl Wells – Does that mean you may have an opportunity
to get the occasional day off from your efforts?
SH: Having Caroline join the Heliospectra team has been very important for us. She brings a strong background in marketing and selling horticultural lighting. We see the North American market as having a major role in our global sales efforts. The ratio of work to time off has remained constant -With more travel to the Middle East Asia & throughout Europe instead of multiple trips to North America
Q: When dealing with regulatory aspects of North American vs Eurozone markets- Will VF and horticulture entrepreneurship concerns do better overall due to less regulation in Europe?
SH: We do not see a lot of differences from a regulatory standpoint. It’s true the different markets are regulated when it comes to food production and processing – but in different ways. Both regions are moving towards more ecologically grown healthy food that is being driven by end customers and then being regulated by authorities.
Q: It’s a typical thing for me to look towards future improvements and innovations in the LED grow light sector – With the advent of wares like hybrid OLED –LED luminaires would you want to speculate on the role of OLED lighting in horticultural settings? Do you see such items gaining in popular use in VF and grow rooms contingent on favourable performance traits?
SH: We see Heliospectra as a company that has a strong knowledge about plants both in how they react to light spectrum but in also how they communicate back to us.This is one of the proprietary items in our patent portfolio. We are agnostic with regards to the light engine used in the grow light luminaire. Once the technology ( the OLEDs themselves) reach a certain level of appropriateness we will include such products in our catalogue of wares. OLED does show a strong promise and we are following this evolution. The expectation is they will come along and have a role in the meta category of SSL used in Horticulture.