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Amaya – data points to impressive start for BetStars

imagesAmaya (NASDAQ: AYA), parent company to the world’s biggest pokersite Pokerstars, will announce its FY 2015 results on March 14th. Already in early January, the company had stated that revenues, Adjusted EBITDA, Pro Forma Adjusted Net Earnings and Pro Forma Adjusted Net Earnings per Diluted Share are expected to each fall within the upper end of the previously announced guidance ranges, and Adjusted Net Leverage Ratio to fall within the lower end of the previously announced guidance range.

While 2015 appears to have finished on a positive note for Amaya and 2016 has started even better. Amongst the positive things to report are a looming bid by a group around CEO Baazov, the upcoming launch of PokerStars in New Jersey and the success of the recently launched sportsbook under the BetStars brand.

In late December 2015, Amaya announced that its PokerStars brand has officially launched its new BetStars sports betting product. BetStars’ technology is supplied by UK software outfit Amelco, whose other clients include Betfair, William Hill and Mybet.

Analyzing website traffic data from, we note that growth is nothing short of impressive. Over the weekend, fresh data for the month of February has become available and as you can see in the charts below, traffic growth, especially on the important UK-domain, has even accelerated during the last month:



Due to the expected bid by CEO Baazov, Amaya will not give any guidance for 2016 in connection with its FY 2015 report. Nevertheless, we expect positive comments about the BetStars-launch to emerge e.g. during the conference call.

Nordic Investor

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