Alternative Swedish betting exchange SpiffX announced on January 12th that it has signed a deal with Evoke Gaming with its well known brands like Redbet, Bertil Bingo, Hey Poker, MamaMia Bingo, Vinnarrum and Whitebet. Under the deal, Evoke will be able to offer its customers games on SpiffX’s options market via realtime bets on different sporting events.
“We are now ready to distribute the first consumer product within our business area SpiffX Games. The new product is built around the activity on our underlying market place and is a live-betting product for smartphones where the consumer can bet on e.g. whether there will be a goal in a certain match within 5 minutes at pre-determined odds. A new and engaging game for customers and a new revenue stream with potentially high margins for Evoke Gaming. It is fantastic that they are now our first cooperation partner within the business area SpiffX Games“, says SpiffX CEO Tobias Fagerlund.
“It will be exciting to offer SpiffX’s options market to our customers in this way. It is a completely new level within the very important live-betting segment which we have high expectations on and which we will market in our channels. We see good potential for customer acquisition, “cross-selling” and bonus optimisations thanks to SpiffX’s product“, says Fredrik Staël von Holstein, CEO of Evoke Gaming.
Spiffx.com operates a marketplace for professional users to manage price- and risk strategies dealing with odds. The marketplace offers instruments to hedge price (Spiffindex) and to hedge risk (Darkpool). It is available through the web but can also be accessible through a technical interface (API) which facilitates automated trading.