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#Nordic Camping: Tourism strong despite weather

Swedish business daily Dagens Industry reported in its weekend edition that Sweden’s camping industry is flourishing this summer, despite the rather mixed weather.

Dagens Industri apparently contacted camping grounds around the country, with a clear result: the number of visitors is nationwide at least in line with last year’s level, despite significantly different weather conditions.

Obviously, we are rather dependent on the weather in general, as all tourism is. At the same time, some 80% of our business is pre-booked and we entered 2015 with a booking level that was 18% above last year. So for 2015, we aim to beat last year’s sales which I believe we have good chances to achieve.” says Anna Barkevall, CEO at Böda Sands camping. “Most of our visitors stay in caravans or mobile homes and have planned their vacation for quite some time, independent from the weather. There hasn’t been that much rain on Öland either, which would have been worse for us. As long as it’s not too wet, most tourists keep a good attitude.” says Anna Barkevall.

Böda Sand camping offers around 1250 slots for tents, caravans and mobile homes, as well as 165 cottages. Yearly sales amounted to around SEK 80m 2014 and during the month of July, there are around 7000 visitors per night, almost exclusively Swedes. In August, many tourists from Germany are expected.

As we have reported a few weeks ago, summer 2015 seems set to become yet another record year for Sweden’s camping sites. A recent survey, conducted among the country’s camping entrepreneurs, shows that 52 percent have a better booking situation compared to last year’s record figures – despite a cold spring. Not less than 89 percent of the camping sites state that they have a better or unchanged booking situation compared to 2014. Camping sites are the largest type of holiday accommodation in Sweden with more than 15 million overnight stays per year.

Nordic Investor

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