China Mobile Games and Entertainment Group Limited (CMGE), the largest publisher and a leading developer of mobile games in China, today announced that it has been authorized to develop mobile games based on twelve famous Sanrio characters including HELLO KITTY.
HELLO KITTY was created in 1974 and has become the best known character of Sanrio Co., Ltd, not only in Japan, but also worldwide. She has adorned countless conceivable products, as small as stickers, pens, toys and watches, and as large as computers, treadmills, cars and even theme parks. According to statistics, the image of HELLO KITTY has appeared on 50,000 kinds of product sold in more than 130 countries, and has been regarded as one of the most valuable characters in the world.
CMGE has been authorized to develop mobile game based on twelve Sanrio characters, including HELLO KITTY, BAD BADTZ-MARU, KEROKEROKEROPPI, MY MELODY, KUROMI, SUGARBUNNIES, POMPOMPURIN, LITTLE TWIN STARS, CINNAMOROLL, U-SA-HA-NA, PATTY & JIMMY and CHARMMY KITTY, and to publish in mainland China, HK, Taiwan and Macau.
“We appreciate the IP owner’s dedication on the Chinese market. These excellent Japanese IPs are always attractive to Chinese users,” said Xiao Jian, CEO of CMGE. “As the first (Chinese) mobile game company listed on Nasdaq, CMGE is working diligently to provide great mobile games to extensive players through strong IP co-operations and to improve its competitive advantage in the industry as well.”