G5 Entertainment’s Q3 2013 was a disappointment for the market. We reached out to CEO Vlad Suglobov to get this view on what has happened and where he thinks the company is moving. He has successful lead the company through various transitions in the past and seems optimistic that the move towards more F2P will take G5 to the next level:
NI: So far, your main genres have been time management and hidden object games. Will that change with the new F2P focus?
VS: I would say we have slightly broader offering in our upcoming F2P portfolio.
NI: Could you imagine a cross-promotion cooperation with other developers such as the one of Supercell and Gungho?
VS: I think they have a pretty unique situation, with products for the same demographic in different territories / gaming cultures. I do not think this is easily applied to G5 and other companies.
NI: You previously stated revenues of SEK 300m as a mid-term target. 2013 revenues seem to land below SEK 100m. Considering your plans to have 10 outstanding F2P games by 2014, when do you hope to be at the SEK 300m level?
VS: 2013 is not over yet. We will announce preliminary sales – as we always do – a few days after the end of the fourth quarter. Regarding F2P games, what we have communicated is that during 2014, we plan to bring the number of F2P games in our portfolio to over 10. 300 MSEK is a target we have set to achieve eventually. It became clear that this would not be possible with unlockable games, but successful F2P games can be scaled quite well, we can see. With our portfolio approach, what we need is a number of successful F2P games to achieve the goal. And this is what we are working on right now.