Counterpoint Technology Market Research’s latest survey shows that 30 million smartphones were sold in China during August. China’s smartphone market has now blown past the U.S. since it is almost three times larger after just matching it last year.
Smartphones represented 91% of all phones sold, an all-time high. Additionally Counterpoint estimates that China’s 91% penetration rate is higher than the 87% that the U.S. reached during the same month.
Led by Others at 45% (a lot of low-cost vendors such as Xiaomi), Samsung at 15%, Huawei at 11% and other Chinese vendors Android had a 96% share of the smartphone market in August. The domestic vendors had over 75% share due to sub-$200 smartphones being the product of choice and being reinforced by operator subsidies shifting to low and mid-priced handsets. Nokia accounted for about 3% of the market with the Lumia 520 helping and Apple was almost non-existent at 1%.
Counterpoint has Apple barely showing up at 1% share due to people waiting for the new iPhones to be announced. IDC has Apple’s share at about 6%-7% and Kantar which has measured market share in “Urban China” had Apple’s share at 20.8% in August on a three month rolling average. Apple’s share will increase with the 5c and 5s now being available, and months earlier than previous new iPhone launches. However with the 5c not priced anywhere close to the sweet spot of the Chinese market its market share will rebound but probably not become one of the top 3 vendors.
The continuous boom in Chinese smartphone sales shows the potential for app developers such as G5 Entertainment in that region. For G5, it does not matter which OS gains most as the company develops and publishes its games for all platforms.