The report goes on to project that the amount of revenue amassed by apps at the point of download will fall drastically, only making up a quarter of the $75 billion that apps will supposedly be raking in. Juniper notes that such a shift in buying behaviour will present a “challenge for developers who are seeking to maximise the number of users and revenues from their app.”
Basically, Juniper predicts that the hold freemium apps have over consumers is only set to intensify.
“It is not only developers who are seeking to capitalise on their user base,” says report author Sian Rowlands. “Many app stores are also implementing carrier billing to ensure that unbanked consumers are able to pay for apps, which will contribute to the strong growth in app downloads.”