in Mobile Gaming

#G5 Entertainment: Ranking check and Fiksu app market update

This week’s ranking check has pretty much the same conclusion as last week’s: G5 Entertainment’s games continue to sell close to record levels on iOS, but top grossing ranks on Google Play are not satisfactory following a good start to 2013. At least G5 Entertainment keeps up a regular pace of new releases for Google Play. Last week it launched Build-a-lot 4: Power Source for Google Play. The Build-a-lot franchise has a good standing on iOS, not only since G5 took it over but also before when Glu Mobile released the first two versions. Hopefully, players will like it as much on their Android devices.

In the meantime, app market research group Fiksu (www.fiksu.com) came out with its updated App Store Competitive Index , which tracks the aggregate volume of downloads per day achieved by the top 200 ranked free iPhone apps in the U.S. In December, the Index increased to 5.32 million daily downloads, up 16 percent from November’s 4.57 million.

App Store Competitive Index

As we have written about before, many industry reports show that Christmas Day 2012 saw a record 17.4 million iOS and Android device activations – or 2.5x more than Christmas Day 2011. As a result, there was a corresponding spike in app downloads. The 2012 holidays also marked a turning point in the history of mobile marketing, with significant growth in the number of campaigns and shopping conducted via smartphones and tablets.

Fiksu’s research finds that though the 2012 season saw a frenzy of activity, it presented a far steadier, more cost-effective landscape than the 2011 holidays, as mobile marketers implemented best practices they’d learned and tested throughout the year.

Mobile app marketers are a year older and a year wiser compared to 2011, and we saw this reflected in the December Indexes. Unlike 2011, this time many opted for a value-versus-volume approach in the lead up to the holiday, spreading out their spending and, collectively, applying a more conservative, sophisticated strategy to their Q4 campaigns. By understanding exactly how much a loyal user is worth to their business and keeping their costs below that level, savvy marketers were able to maximize ROI during the busy season without over-spending.

Here is this week’s ranking check for G5 Entertainment:

Number of G5 Entertainment games among the top grossing charts for iOS:

(We are screening the app markets of Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Netherlands, Russia, South Korea, Spain, Sweden, UK and USA)

G5gamesApple

Number of G5 Entertainment games among the top grossing charts for Google Play:

(For Google Play, we are screening the app markets of Germany, Netherlands, Sweden, and USA)

G5gamesGooglePlay

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