Interesting read on www.fiksu.com on how the launch of Apple’s iPhone 5 has led to soaring app download volumes.
Fiksu’s App Store Competitive Index tracks the aggregate volume of downloads per day achieved by the top 200 ranked free iPhone apps in the U.S. In October, the Index dramatically increased by 33 percent to 5.40 million daily downloads from 4.07 in September. We think this should be extremely positive news for app developers like G5 Entertainment, Glu Mobile and Bitzio.
Here is the article:
“October was a month of bounty for mobile app marketers following the iPhone 5’s availability in late September. Organic searches soared during the month, as users eagerly explored the App Store, enthusiastically searching for new apps to download on their new iPhones. So while cost for conversions were equal or higher during this time, the heighted period of organic, natural discovery drove down the cost to acquire and engage loyal users. Many savvy marketers wisely chose to ride this “organic wave,” improving user acquisition rates without substantially increasing their spending.
It’s important to note, however, that advertising is key to driving up organic search results. In order to get their fair share of any organic lift, marketers needed to continue to spend – but they could do so at a less frantic pace than during previous device launches.
Similar to the iPhone 4S launch in October 2011, Apple’s iPhone 5 launch presented a huge opportunity for mobile app marketers as download volumes soared by 33 percent. This increase is very similar to the one we recorded in October 2011, when traffic surged by 29 percent following the availability of the much-hyped iPhone 4S. It also continues the trend we saw during the last week of September, as traffic began to climb following the iPhone 5’s release.
It was interesting to observe that, with this big launch, consumers appeared to be less frantic about updating their devices immediately, many choosing instead to wait several weeks to make the upgrade. Similarly, some seem to be taking more time to select and download new apps, instead of downloading many, all at once. This shift may lead to an even steadier, more sustained opportunity for mobile app marketers in the weeks – even months – following a major device launch.
Meanwhile, as we enter the 2012 holiday season, early data about Black Friday and Cyber Monday suggests that mobile commerce will have a giant impact on holiday sales – and that mobile apps will have a successful season overall. Check back next month when we’ll unveil November’s Index findings.”
PS: Don’t forget that it is time to nominate your favourite G5 Entertainment games for the prestigious bestappever awards 2012. Games can be nominated in different categories (for more information see our recent article: http://nordicinvestor.net/2012/11/24/g5-entertainment-time-nominate-bestappever-awards).
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