Apple this morning said it sold 3 million iPads in the three days since the launch of the iPad Min and the fourth generation iPad. Sales were twice the first weekend sales of 1.5 million third generation iPads. The company noted that the WiFi plus cellular versions of both devices will ship in a few weeks.
Apple did not break out how many of the iPads sold over the weekend were Minis versus full-sized iPads.
“Customers around the world love the new iPad mini and fourth generation iPad,” CEO Tim Cook said in a statement. “We set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.”
New Yorkers looking to buy the latest iPad had fewer stores to shop in after Hurricane Sandy resulted in power blackouts and hobbled transportation. Apple closed two of its five New York stores as well as some in New Jersey because of the damage. Even so, the 5th Avenue store sold out within a few hours after almost 600 customers lined up, according to Brian White, an analyst at Topeka Capital Markets.
In the third quarter, Apple’s share of the tablet market slipped to about 50 percent from about 66 percent in the prior three-month period as demand surged for competing products from Amazon and Samsung. Worldwide tablet shipments totaled 27.8 million in the period, an increase of 50 percent from a year earlier, Framingham, Massachusetts-based researcher IDC said in a report today. Samsung shipped 5.1 million devices in the third quarter, more than double the number from the previous period. Amazon’s market share increased to 9 percent from 4.8 percent
People who ordered online are experiencing delays. Shipments for the iPad mini are held up about two weeks, according to Apple’s website. The company doesn’t report orders made from the website until they are delivered, according to regulatory filings. The first models on sale worked only with a Wi-Fi wireless connection, with versions that connect to the data networks of phone carriers coming about two weeks later, Apple said. The iPad mini costs $329 to $529 for the Wi-Fi model, and as much as $659 for models that connect to data networks.