in Mobile Gaming

#Microsoft: Attracting #app developers to #Windows8

Microsoft Chief Executive Officer Steve Ballmer said 4 million Windows 8 upgrades were sold to consumers since the flagship operating system for personal computers went on sale last week.

SAP, Twitter and Dropbox are building applications for Windows 8, Ballmer said at a conference for developers at Microsoft’s headquarters in Redmond, Washington. He said application developers would benefit from their familiarity with older Windows versions and will be able to write for mobile phones and tablets.

The world’s largest software maker began selling Windows 8 on October 26. The operating system has been completely redesigned to work with desktops, laptops and touch-screen tablets as Microsoft competes with Apple and Google for the loyalty of customers who are increasingly shunning PCs and flocking to mobile devices. Attracting developers to write apps for Windows will be crucial in capturing sales.

Windows 8 needs a great Twitter app,” Twitter said in a short blog, which was confirmed by the company. “So we’re building it. Looking forward to sharing it with you in the months ahead.

Downloadable applications have become central to the way customers use tablet computers, and one of Apple’s selling points is its leadership in apps. Google said recently that it has matched the 700,000 apps that Apple offers on its online store.

Walt Disney, ESPN and Lego are also developing applications for Windows 8, Microsoft said. The software maker also showed how developers could set up payment systems in their apps from either PayPal or Microsoft.

We think it will be a matter of time until also G5 Entertainment will start to port its games from iOS and Android to Windows 8. The company has said in the past that it would do so once volumes have reached a significant level. Such a move would increase the potential customer base for G5, more or less over night. Current and old games will be ported in a matter of weeks and can start to generate income straight away.

Nordic Investor

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