Samsung Electronics made a record $5.2 billion profit in the first quarter, overhauling Nokia as the world’s top mobile phone seller, and its Galaxy smartphones outstripped Apple’s iPhone at the high end of the market.
The South Korean group’s handset division shifted more than 20,000 Galaxy phones an hour in the quarter and contributed most of its operating profit. That company’s shares hit a lifetime high after the results, pushing its market value to $190 billion, 11 times that of Japanese rival Sony, though still only a third of Apple’s, the world’s most valuable company.
Samsung sold 93.5 million handsets in the quarter, more than one in every four sold, according to Strategy Analytics, toppling Nokia from the top spot after 14 years. The total included 44.5 million smartphones, giving Samsung a 30.6 percent share of the high-end market. Apple’s sales of 35.1 million iPhones gave it a 24.1 percent share.
“Samsung and Apple are out-competing most major rivals, and the smartphone market is at risk of becoming a two-horse race,” said Neil Mawston, an analyst at Strategy Analytics. CLSA analyst Matt Evans said in a recent report that “Samsung’s smartphone success in the first quarter was the flip-side of Nokia’s disappointment.” Nokia, which had long been the leader in the smartphone segment until last year, has suffered a sharp decline in sales since it abandoned its own smartphone operating system and switched to the largely untried Windows Phone. It managed to sell only 12 million smartphones in the first quarter.
The near duopoly in high-end smartphones is unlikely to come under much threat this year or next, according to Bernstein analysts, and Samsung will look to keep that momentum going next week with the launch in London of a third generation of Galaxy S, hoping to boost sales ahead of the summer Olympics, where the group is among the leading sponsors. “The Galaxy S 3’s specifications are expected to be sensational, and it’s already drawing strong interest from the market and consumers,” said Brian Park, an analyst at Tong Yang Securities. The new Galaxy will be powered by Samsung’s quad-core microprocessor, which the company hopes to see used in handsets sold by Nokia, HTC and Motorola, as well as Apple, its biggest customer for components.
“We anticipate very strong demand for the Galaxy S 3,” Robert Yi, Samsung’s senior vice president and head of investor relations, told analysts. “When there’s strong demand in the market, we don’t necessarily need to spend a lot of marketing dollars to promote sales.”
While Apple said this week that iPhone 4S sales boosted its quarterly revenue in China five-fold, there are more Samsung handsets than Apple phones in the world’s biggest mobile market. Samsung said it increased its China smartphone market share to just above its global average, suggesting it took more than 30 percent share of a market where, unlike Apple, it already has deals with all three big telecoms operators.