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Mobile Gaming: More and more Chinese are playing

The number of Chinese people who play mobile video games is estimated to hit 215 million in 2012, according to a report released by Chinese market research firm Analysis International. The figure represents a 31.8% year-on-year increase and is expected to reach 360 million in 2014, said the report.

Mobile gaming has seen rapid development in China, according to analyst Sun Mengzi. Sun said the sector’s optimized business models will continue to contribute to the industry’s development by spurring the creation of promotions and third-party payment systems, allowing players to discover new games and pay for content at their convenience. Abundant content and collectivized operation will “inject vitality” into China’s mobile gaming industry, Sun said.

After the introduction of the official Chinese currency, the Yuan (CNY), in the Apple App Store in November 2011, download volumes in the Apple App Store China grew significantly. The download volume of paid applications in the Chinese top 100 almost doubled following the move.  Apple announced to support payments with the Chinese Yuan in the Apple App Store which made it possible for Chinese citizens to pay content with local bankcards instead of using a credit card. 

G5 Entertainment has a strong standing in China and many of its games are consistently among the top 100 grossing apps for both iPhone, iPad, Mac and Android (see www.appannie.com for the latest updates).

Nordic Investor

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