in Mobile Gaming

Apple: 25 billion apps downloaded

Found a neat article on on the occasion of the 25 billionth app sold on the Apple app store.

“Apple awarded a Chinese woman a $10,000 iTunes gift card for downloading the 25 billionth app from the Apple store today. This record-setting app, “Where’s my water? Free,” is a game published by Walt Disney,  which has ties to Apple through former CEO Steve Jobs. Jobs was the largest Disney shareholder after he sold Pixar Animation Studios to Disney in 2006 for $7.4 billion, and he also served on Disney’s board of directors until his death last October.

Approximately one year ago, Apple awarded a $10,000 App Store Prize for the 10 billionth downloaded app to a man in Britain. In June 2011, Apple passed the 15 billionth download mark. At that rate, Apple has sold an average of 86 million apps each day since December 13, 2011. The rate at which apps are downloaded has been consistently increasing since Apple’s App Store went live in July 2008, with ten million apps downloaded in the first weekend. The Mac App Store lags behind the iOS App Store, probably because of the higher price of a Mac App Store program, at around $15, compared to the average price of an App Store app, roughly $1.25.

Apple possesses a highly impressive stream of revenue from each iOS subscriber purchasing Apple devices. Typically a customer’s purchase of an Apple device is only the beginning of an ongoing revenue stream from that individual, which continues as he or she invests in apps. According to analysts, this trend supports a higher valuation for Apple shares.”

Nordic Investor

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