in Mobile Gaming

G5 Entertainment: Entering the Nook platform

Our top-pick G5 Entertainment is about to enter the app market for the Nook Color and Nook Tablet and has three games ready for release in the coming weeks. Initially, G5 will publish its classical line-up for Nook, including Stand O’Food, Supermarket Mania and Mahjongg Artifats.

Commenting on the initiative,  Marti Miernik, Head of Communications of G5 Entertainment is quoted saying: ”Mobile gaming has taken off! The continued growth of smartphone and tablet sales and increasing app downloads – all point to a bright future for the industry. With tens of millions of gamers already part of our gaming network, the demand for G5 games is continuing to accelerate. We’ve got an amazing line up of games ready to share with our gamers. We’re very pleased to extend our offerings to Nook platforms.”

The new version of the Nook Tablet is a low-price tablet computer sold by Barnes & Noble which became available in November 2011 at a price of USD 249, directly competing with Amazon’s Kindle Fire. Barnes & Noble announced recently via press release that sales of its entire Nook lineup were up 70% over last year. This includes the Nook Simple Touch E-ink eReader, the new Nook Tablet and the older Nook Color. Barnes & Noble went on to state that their sales figures show the majority of that impressive sales increase was due to the release of their Nook Tablet. Accordingly, they also stated that even though sales of their Nook Simple Touch were lower than they had hoped, the increased sales strength of the Nook Tablet has carried their entire lineup to their current record-breaking sales levels.

Along with the Amazon Kindle Fire, the Barnes & Noble Nook Tablet has garnered 40% of the Android tablet marketplace. Sales success for the Nook Tablet was strong through the all-important 2011 holiday shopping season, and by December 9 Barnes & Noble had sold 1 million units of the Nook Tablet that was released on November 16. While the Amazon Kindle Fire beats the Barnes & Noble Nook Tablet in the retail price battle by USD 50, there are significant areas where the Nook Tablet outshines the Kindle Fire. When considering the virtues of a portable device, weight is always something that consumers have to take into account, especially with a device that is held in the hand as it is used. The Barnes & Noble Nook Tablet weighs 14.1 ounces to the Kindle Fire’s 14.6 ounces, and what may seem as an insignificant 0.5 ounces actually makes a huge difference over time.

And with a pixel density of 169 pixels per inch, the Nook Tablet outshines the iPad and iPad 2 which broadcast in 132 pixels per inch. The processor on board the Nook Tablet is the same as you will find in the Motorola Droid Bionic and Droid RAZR, a dual core Texas Instruments OMAP 4 processor clocked at 1.0 GHz. And in one very significant area of improvement over the Kindle Fire, the Nook Tablet delivers 1.0 GB of RAM system memory, basically double that of the 512 MB the Kindle Fire offers. The Nook Tablet also offers a microSD slot which allows for expansion up to 32 GB of storage, and delivers twice the onboard storage of the Kindle Fire, at 8 GB.

Another great move from G5 Entertainment. Releasing its games to new platforms is a great way to push earnings as the vast majority of the development costs are already taken. We expect that Nokia’s Windows smartphones will be next.

Nordic Investor

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