in G5

iOS and Android device activation bodes well for X-mas app business

According to data from Flurry Analytics,  Christmas has been a success for the likes of Apple, Amazon and Samsung. Flurry claims to accurately detect “roughly 100%” of all new Apple iOS and Google Android device activations each day. The researcher also regularly checks its figures with the digits that Apple and Google publicly release.

Flurry’s figures show that between Dec. 1 and Dec. 20, an average of 1.5 million iPhones, iPads, Amazon Kindle Fires, Samsung Galaxy S IIs, and other smartphones and tablets were activated each day. Activations were fairly steady, ranging between 1.3 million and 1.8 million each day throughout the “baseline” period.


Christmas Day saw a massive 6.8 million device activations, representing a 353% jump compared with the average 1.5 million figure. That number also more than doubles the previous single-day record set last Christmas, when 2.8 million happy gift receivers breathed life into their shiny new gadgets.

What’s the first thing a new iPhone owner is likely to do? Load up his or her new companion with the latest apps, is probably a good guess. Flurry says new iOS and Android app downloads on Dec. 25 soared by 125%, using a similar methodology. The day saw 242 million new app downloads, compared with the 108 million average baseline. Seeing nearly a quarter-billion downloads is more than double any other day in the history of both dominant mobile platforms, save for Christmas Eve. Through New Year’s Day, Flurry is expecting to see about 1 billion total downloads.

For the full year, Flurry notes that Apple’s App Store is set to break 10 billion downloads, more than double the cumulative downloads over the past three years combined. The researcher also expects similar performance from the Android Market, which hit 3 billion lifetime downloads in May this year and promptly more than tripled that figure to 10 billion by this month.

Naturally, that should be good news for app developers like Electronic Arts, Gameloft, Glu Mobile and G5 Entertainment. The latter is due to publish its mid-quarter update sometime during the first week of January and we are extremely curious to hear how Santa has been treating G5 this year. Flurry Analytics’ numbers make us hopeful indeed.

Nordic Investor


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